Sean Doyle, Chief Executive Officer, Aer Lingus said: Overall, Aer Lingus plans to grow its A330 fleet to 16 aircraft (from 13 in 2017) and invest in 14 new A321LRs to provide capacity for growth across the Atlantic and within Europe. The refresh is part of the airline’s ambitious growth plan which will see Aer Lingus increase its North Atlantic fleet from 17 to 30 aircraft by 2023. It will be visible across all guest touchpoints, from check-in to boarding gate and on to the aircraft.
The brand refresh is being rolled out today across all brand platforms, with a new website design and new app design. The teal undercarriage means that Aer Lingus will be instantly recognisable to those on the ground. The body of the new look Aer Lingus aircraft will be white with a teal-coloured tail and engines, bringing a sleek, contemporary feel to the design. The Aer Lingus logo font has changed to ‘diodrum’ and the dominant colour is teal. The first is within the new logo, the second sits on the tailfin, a third welcomes guests at the door, and a final surprise on the wingtip is in prime position for capturing on social media. Guests will see four shamrocks on the new Aer Lingus aircraft livery. The new logo retains but restyles the iconic shamrock, adding a tilt to symbolise dynamism and speed, with heart-shaped leaves reflecting the warmth and hospitality of the brand. The new brand identity supports Aer Lingus’ ambition to be the leading value carrier across the North Atlantic. Refresh comes more than 20 years after the previous brand changeġ7 January 2019, Dublin Airport – Aer Lingus today unveiled a refreshed brand with updated logo and new aircraft livery, reflecting the airline’s position as a modern and contemporary Irish brand that competes on the international stage.Fresh, dynamic design being rolled out across all Aer Lingus brand platforms, including new app and new website.New brand livery reflects the airline’s position as a modern and contemporary Irish brand that increasingly competes on the international stage.Aer Lingus unveils brand refresh as part of its strategy to become the leading value carrier across the North Atlantic.Press releaseAer Lingus unveils Brand Refresh January 17, 2019
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